CleanPowerSF Provides SF-Based Footwear Company Allbirds with 100 Percent Renewable Electricity

Eco-friendly company builds upon its commitment to sustainability and a lower carbon footprint

San Francisco, CA — The San Francisco Public Utilities Commission today announced that Allbirds, the popular eco-friendly San Francisco-based footwear company, has joined CleanPowerSF, the City’s community choice energy program.

“Our CleanPowerSF SuperGreen service is an easy way for San Francisco companies to lower their carbon footprint and invest in our community,” said SFPUC General Manager Harlan L. Kelly, Jr. “We’re thrilled that Allbirds is building upon its sustainability commitment right here in San Francisco and investing in our City’s clean energy future.”

CleanPowerSF launched in 2016 with a mission to provide San Francisco residents and businesses with the choice of having their electricity supplied from clean, renewable sources at a competitive price. More than 110,000 customers are currently enrolled in the program, which is set to undergo its largest enrollment period in April. Following that rollout—the last major enrollment of the program—CleanPowerSF will serve a projected 360,000 customers.

CleanPowerSF offers two choices for cleaner energy. The Green service program is at least 40 percent renewable, and the SuperGreen service is 100 percent renewable.

As a CleanPowerSF SuperGreen customer, Allbirds will source 100 percent renewable electricity—generated primarily from California-based wind and solar projects—for its San-Francisco-based headquarters in the historic Jackson Square neighborhood. Founded in 2016, Allbirds focuses on using premium natural materials for their products.

The SFPUC has been providing San Franciscans with 100 percent greenhouse gas-free hydroelectric energy for the past 100 years from the Hetch Hetchy Power System. CleanPowerSF is run by the same clean energy experts. Following the April enrollment, CleanPowerSF and Hetchy Hetchy Power will generate nearly 80 percent of the electricity demand in San Francisco.

About the San Francisco Public Utilities Commission

The San Francisco Public Utilities Commission (SFPUC) is a department of the City and County of San Francisco. It delivers drinking water to 2.7 million people in the San Francisco Bay Area, collects and treats wastewater for the City and County of San Francisco, and generates clean power for municipal buildings, residents, and businesses. The SFPUC’s mission is to provide customers with high quality, efficient and reliable water, power, and sewer services in a manner that values environmental and community interests and sustains the resources entrusted to our care. Learn more at

About Allbirds

Allbirds is dedicated to making better things in a better way, using premium natural materials to create sustainable footwear. After years of researching, testing, and chasing his vision, New Zealand's Tim Brown teamed up with Joey Zwillinger, a San Francisco based engineer and renewables expert to create an innovative fabric, and successfully designed the world's most comfortable shoe. Allbirds plans to continue pioneering the use of premium sustainable materials, all with the same focus on quality craftsmanship and simple, beautiful design.